WHAT’S SO DIFFERENT ABOUT MINERAL COSMETICS BY JANE IREDALE
As a former casting director and producer working with top actresses whose complexions had to be perfect, Jane Iredale saw the need for make-up that would offer not just colour enhancement but also benefits to the skin, and which would mask imperfections without irritation and not cause spots. In 1994 Jane set up Iredale Mineral Cosmetics and introduced the first full cosmetics line based on micronised minerals and made without fillers, perfume, chemical dyes or preservatives – to give flawless, long-lasting coverage with minimal product application.
Jane says the most beautiful cosmetic you can wear is a healthy skin. That's why everything she develops is a true extension of skin care. The make-up is not just a refinement of conventional make-up; it's a new technology. It's so effective it is recommended by plastic surgeons, dermatologists and skin care and make-up professionals and worn by celebrities including Sandra Bullock, Linda Evangelista, Cindy Crawford, Kylie and Dannii Minogue, Jessica Biel, Jessica Alba, Helen Mirren, Anastasia, Jennifer Love Hewitt, AnnaSophia Robb, Zooey Deschanel, Felicity Huffman, Megan Fox, Daryl Hannah, Kristen Bell, Eliza Dushku and numerous TV presenters in the US and UK including Gloria Hunniford, Phillip Schofield, Ruth Langsford and Eamonn Holmes – whose made-up skin needs to look flawless under the glare of HDTV.
From her numerous shades of make-up base for every skin tone to her lip colours, stains and glosses, lip and eye pencils, blushers, eye shadows, mascaras, primers, concealers and facial spritzers, Jane always includes extra natural ingredients in each product that are not found in conventional cosmetics. Her versatile range adds care to colour - conditioning, moisturising and protecting.
History of jane iredale - The Skin Care Makeup®
Jane Iredale, president and founder of Iredale Mineral Cosmetics, was the first to supply the beauty industry with a full line of make-up based on minerals, that would offer not just colour enhancement but also benefits to the skin. She set up her company Iredale Mineral Cosmetics in the US in May 1994. She was also the first to see the potential for a make-up range that was good for the skin and worked with leading plastic surgeons and dermatologists to develop her products.
British-born Jane began her career in film, theatre and television in the US, where she now lives. She started as a casting director working in television commercials with models like Lauren Hutton, Jacqueline Smith and Cybill Shepherd and then in film and television with actresses like Susan Sarandon, Glenn Close, and Sarah Jessica Parker. Among many others, she worked with Francis Coppola on The Outsiders, Steven Spielberg on The Color Purple, all major television networks as well as the BBC.
She then formed her own production company and produced over fifty programmes for PBS and HBO. Two of her feature films were named as the best films of their respective years. One was awarded the coveted George Foster Peabody Award. She also won an Emmy for a film series on which she was the writer. When she moved from film to theatre she was nominated for a Tony Award for the Broadway musical Wind in the Willows.
Working with models and actresses who have since become superstars, she came to share their concern for their skin which was subjected to repeated applications of heavy make-up.
A lifelong devotee of organic foods and all kinds of natural products, when Jane decided she was suffering from show business burn-out, it seemed a logical step to combine this enthusiasm with her understanding of make-up, to make a fresh start in the cosmetics business with her own distinctive brand.
Throughout her career, Jane has worked with the best make-up artists in the entertainment and beauty professions. She has seen at first hand that true creativity comes not from trying to make a face conform to the latest fashion, but from enhancing the individual’s natural beauty and, as a result, allowing her personality to shine.
Jane’s experience working with people whose careers depend on a clear complexion has enabled her to understand how skin disorders and sensitivities cannot only threaten the careers of the stars, but can also destroy any woman’s self-confidence. Her make-up line is designed to ensure everyone can enjoy a healthy skin
jane iredale - The Skin Care Makeup®
combines up-to-date colours for every complexion or ethnicity in a formulation that offers serious skin-care benefits. The range is based on micronised minerals and made without fillers like talc and without chemical dyes or synthetic preservatives such as parabens and formaldehyde.
In addition to providing the perfect make-up for everyday use, it also gives complete coverage for skin conditions like acne, rosacea and for redness by spas, salons and medical clinics throughout the world. From its base in Massachusetts, the company has expanded into more than 40 countries worldwide.
The jane iredale line has been the recipient of the highest awards and accolades in the industry. But that isn’t enough. Jane has been an environmentalist since she can remember and for the past several years she has been endeavouring to make her line as ecologically sound as possible. She doesn’t believe in ‘green washing’ and sincerely wants to heighten the level of consciousness about a planet in trouble.
jane iredale Mineral Bases
- Four in One – jane iredale micronised mineral powder bases are four products in one: foundation, powder, concealer and sunscreen, and will disguise almost any skin discolouration. Liquid and cream tinted moisturiser and BB formulations are also available.
- Sun Protection - Based on titanium dioxide and zinc oxide, the minerals give instant, broad-spectrum, chemical-free protection. Bases range from SPF15 to SPF25 for the face and SPF30 for the body… plus UVA protection too.
- Fast, weightless coverage - Because no fillers like talc are used, one quick application provides all-day coverage that doesn’t fade, crease or smear. Just a small amount will cover any type of blemish, including acne and rosacea.
- Non-comedogenic and oil-free -The skin is allowed to breathe and function normally, promoting a healthy complexion.
- Minimum allergy risk – There are no sensitisers
in the make-up like perfume or chemical dyes and preservatives.
- Anti-inflammatory - The mineral bases have anti-inflammatory properties and are especially helpful for acne and rosacea-prone skins. Ideal for use after facials, waxing, or skin treatments such as micro-dermabrasion and laser resurfacing.
- Quality – State of the art cosmeceutical ingredients are used to ensure the finest performance in coverage, application, and texture. The vitamins and antioxidants are pharmaceutical grade. jane iredale make-up is not tested on animals.
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